These posts by Michael Martinez should help new edubloggers Build a New Community and Develop Web Friends and Allies

These are the best posts I have read, so far, about how to start to network to build your own community

But for educators who are champions of new technologies, getting any kind of social media program going in schools is a serious challenge. A significant portion of districts ban even the tamest forms of social media. So just to get started, you’ll need to find ways to broach the subject without scaring off stakeholders. That means focusing on the form of social media right for your school; tying a social media program into learning objectives; and finding the right ways to break the ice with administrators, IT/technology directors, and other teachers.

Source: THE Journal

The most recent generation — born between 1965 and 1981 — is called Generation X (after the title of a novel about them), or sometimes the busters, because of the drop-off or “bust” in births following the boomer generation. They are the children of dual-career parents and of parents whose marriages produced record divorce rates. In contrast to the boomers, who in college tended to major in liberal arts, this group chose majors in business and economics. In short, they spurned the idealism that their parents had embraced when young for a more pragmatic and cynical realism. The shaping events in their lives were Ronald Reagan, the crash of the Challenger space shuttle and the Gulf war.

Source: strategy+business via Design for Learning

1- A Portal to Colleges & Universities on MySpace
2- MySpace Best & Worst Practices for Higher Education
3- Internet Marketing: Marketing on MySpace

Perhaps, instead of viewing students and their parents as our customers for education, we should view the future employers of our students as our real customers.
I want to define the real customers of higher education as both future employers, and society generally.

Source: Changing Higher Education