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09.07.07

Generation X at Work

- Learning, Students, Higher Education Marketing -

The most recent generation — born between 1965 and 1981 — is called Generation X (after the title of a novel about them), or sometimes the busters, because of the drop-off or “bust” in births following the boomer generation. They are the children of dual-career parents and of parents whose marriages produced record divorce rates. In contrast to the boomers, who in college tended to major in liberal arts, this group chose majors in business and economics. In short, they spurned the idealism that their parents had embraced when young for a more pragmatic and cynical realism. The shaping events in their lives were Ronald Reagan, the crash of the Challenger space shuttle and the Gulf war.

Source: strategy+business via Design for Learning



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