Perhaps, instead of viewing students and their parents as our customers for education, we should view the future employers of our students as our real customers.
I want to define the real customers of higher education as both future employers, and society generally.
Source: Changing Higher Education
- Can the Stock Market Understand for-Profit Higher Education?
- U.S. Higher Education in Transition
- Key Technology-related Teaching and Learning Issues in Higher Education for 2007
- Learning Strategies for Generation X
- Adult Learners, Implications for Colleges and Educators
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